30-minute Business Plan

Title

Author(s)

Date

1. Business description

1.1 In one paragraph describe your business idea:

1.2 In one paragraph describe your point(s) of difference:

1.3 In one paragraph describe your target market:

2. External Analysis

2.1 STEPP analysis tool

2.1.1 List up to three cultural drivers:

2.1.2 List up to three technology drivers:

2.1.3 List up to three economic drivers:

2.1.4 List up to three political drivers:

2.1.5 List up to three environmental drivers:

2.2 SWOT analysis tool

2.2.1 List up to three strengths:

2.2.2 List up to three weaknesses:

2.2.3 List up to three opportunities:

2.2.4 List up to three threats:

2.2.5 In one paragraph profile one direct competitor:

2.2.6 In one paragraph profile one indirect competitor:

2.2.7 State the one big barrier to entry for a competitor:

3. Internal Analysis

3.1 VRIO analysis tool:

How to use the VRIO. Paste in the strengths from the SWOT analysis. Decide whether that strength is Valuable, Rare, hard for a competitor to Imitate, and whether you are Organised enough to realize those strengths. Once you can't check a box leave that strength and move to the next. Do not check a box to the right of an empty box.

3.2 Describe in one paragraph your organisational culture:

3.3 List up to five key people and their roles:

4. Financials

4.1 C-V-P

To create a Cost-Volume-Margin account you need to make some carefully considered guesses as to what might happen money-wise. There are two kinds of costs: fixed costs, and variable costs. Fixed costs are fixed, like an employee's salary and the rent for a workshop. Variable costs vary with the volume you produce, like raw materials and packaging. Profit is what's left from your gross sales after you paid the fixed and the variable costs. In this table ignore tax and other complications, it's just meant to be a broad indicator of whether your business idea stands to make or lose money.

4.2 Identify three possible sources of funding